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Department of
SOCIAL SERVICES

Community Care Licensing


COMPLAINT INVESTIGATION REPORT

Facility Number: 486803645
Report Date: 01/03/2025
Date Signed: 01/03/2025 03:23:32 PM

Unsubstantiated


STATE OF CALIFORNIA - HEALTH AND HUMAN SERVICES AGENCY

COMPLAINT INVESTIGATION REPORT		CALIFORNIA DEPARTMENT OF SOCIAL SERVICES
COMMUNITY CARE LICENSING DIVISION
SANTA ROSA RO, 1450 NEOTOMAS AVENUE, STE. 100
SANTA ROSA, CA 95405
This is an official report of an unannounced visit/investigation of a complaint received in our office on
11/22/2024 and conducted by Evaluator Caitlynn Felias
COMPLAINT CONTROL NUMBER: 21-AS-20241122093505
FACILITY NAME:PACIFICA SENIOR LIVING VACAVILLEFACILITY NUMBER:
486803645
ADMINISTRATOR:MCGRANAHAN, JULIETFACILITY TYPE:
740
ADDRESS:431 NUT TREE ROADTELEPHONE:
(707) 449-1350
CITY:VACAVILLESTATE: CAZIP CODE:
95687
CAPACITY:75CENSUS: 65DATE:
01/03/2025
UNANNOUNCEDTIME BEGAN:
09:35 AM
MET WITH:Resident Care Director, Lorena Madrigal TIME COMPLETED:
03:45 PM
ALLEGATION(S):
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Staff are inappropriately posting the residents on social media
INVESTIGATION FINDINGS:
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At approximately 9:35AM, Licensing Program Analyst (LPA) Felias arrived unannounced to continue a Complaint Investigation regarding the above allegation and met with Resident Care Director, Lorena Madrigal.

During the investigation, the Department requested and reviewed documents, conducted interviews, and made observations. The following allegation was investigated, "Staff are inappropriately posting the residents on social media." Report received on 11/22/2024 alleged that facility management took personal photographs of residents without their consent or knowledge and posted the photographs to their private social media page instead of posting on the Pacifica Senior Living website or the Pacifica Senior Living Facebook page.

LPA conducted staff interviews. Interview with Executive Director revealed that the facility's outside vendors have tagged facility management's personal social media pages along with the Pacifica Senior Living Facebook page during events such as outings, holiday parties, and other resident activities.
Continued on LIC9099C
Unsubstantiated
Estimated Days of Completion:
SUPERVISORS NAME: Victoria Bertozzi
LICENSING EVALUATOR NAME: Caitlynn Felias
LICENSING EVALUATOR SIGNATURE:

DATE: 01/03/2025
I acknowledge receipt of this form and understand my licensing appeal rights as explained and received.
FACILITY REPRESENTATIVE SIGNATURE:

DATE: 01/03/2025
This report must be available at Child Care and Group Home facilities for public review for 3 years.
LIC9099 (FAS) - (06/04)
Page: 1 of 2
Control Number 21-AS-20241122093505
STATE OF CALIFORNIA - HEALTH AND HUMAN SERVICES AGENCY

COMPLAINT INVESTIGATION REPORT (Cont)		CALIFORNIA DEPARTMENT OF SOCIAL SERVICES
COMMUNITY CARE LICENSING DIVISION
SANTA ROSA RO, 1450 NEOTOMAS AVENUE, STE. 100
SANTA ROSA, CA 95405
FACILITY NAME: PACIFICA SENIOR LIVING VACAVILLE
FACILITY NUMBER: 486803645
VISIT DATE: 01/03/2025
NARRATIVE
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Continued from LIC9099

Interview conducted with Facility's Marketing Director revealed that they would use Facebook Live during public events to show events and activities occurring at the facility. Per Marketing Director, the content of the videos and photos did not include any private or medical information and was solely to promote the community. The photos and videos posted to Facebook were for parties or events such as Cinco de Mayo, Chili and Cornbread Day, or Grandparents' Day, and showed residents' participation. LPA was informed that all videos and photos have been deleted off their personal social media page. Interview with Marketing Director also revealed that at this time all residents have signed consent forms regarding photography and social media. LPA was provided with a copy of the Admissions Agreement which included the consent form for social media and photography.

Based on interviews conducted and observations made, this allegation is Unsubstantiated. A finding that the complaint allegation is Unsubstantiated means that although the allegations may have happened or is valid, there is not a preponderance of evidence to prove the alleged violations did or did not occur.

No Deficiencies Cited during visit.

Exit interview conducted. Copy of report discussed and provided to Resident Care Director. Signature on form confirms receipt of documents.
SUPERVISORS NAME: Victoria Bertozzi
LICENSING EVALUATOR NAME: Caitlynn Felias
LICENSING EVALUATOR SIGNATURE:

DATE: 01/03/2025
I acknowledge receipt of this form and understand my licensing appeal rights as explained and received.
FACILITY REPRESENTATIVE SIGNATURE:

DATE: 01/03/2025
LIC9099 (FAS) - (06/04)
Page: 2 of 2